Payments provider Neosurf announced that it has become the sponsor for Direwolves, Team Oracle, N8 Esports, and Supa-Stellar.
The four esports teams are currently operating within the Esports High Performance Centre (EHPC) after striking a partnership with the Australian organization.
As part of this multi-year deal, all EHPC e-commerce elements and its teams will have Neosurf integrated into them as a payment option. The agreement also includes merchandise, memberships, and training courses.
“For a brand to become integrated into the esports community, there needs to be a dedication to understanding the audience and developing activations that deliver on their needs and motivations,” said Gareth Jones, CEO of Esports High Performance Centre.
He added that the Neosurf team has been awesome to work with and fully appreciates that merely putting their brand on the team’s shirts is not enough to achieve their goal.
Meanwhile, Neosurf, which focuses on showing how ‘non-endemic’ brands can successfully integrate into the esports ecosystem, will join the EHPC to develop co-created activations with the four teams to further professionalize esports in Australia.
These activations will feature supporting boot camps, online coaching, scholarships for up-and-coming players, and hosting events.
“Providing value to the end-user is our aim at Neosurf in everything we do, whether it is through our payment products or partnerships and initiatives,” said Antoine Metivier, Director of Partnerships at Neosurf.
He said that EHPC is the perfect partner for Neosurf’s entrance into the esports space because they operate across multiple esports. They also have a deep level of understanding of the different fans and how brands can add value rather than trying to extract value.
Oceania’s League of Legends team Direwolves has set on getting back to LoL Worlds in 2020, while N8 Esports continues to dominate the console space in Australia. The new Dota 2 entrant, Team Oracle, has targeted representing Australia at TI 2020, while Supa-Stellar, the all-girl gamer group, is driving female inclusion in gaming and esports.
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