Through a partnership with Riot Games, OPPO has been named the official global smartphone partner of League of Legends esports.
The multi-year deal will begin as early as October 2 at Worlds 2019 and will last through 2024. Through that time, OPPO will be the official sponsor for all international LoL esports events, including the World Championship, Mid-Season Invitational, and All-Star Event.
This is the Chinese smartphone brand’s first esports sponsorship, having in the past partnered with other traditional sports competitions such as the International Cricket Council (ICC), the Wimbledon tennis grand slam, and Spanish soccer champions FC Barcelona.
At each event, OPPO will fund and hand out the Most Valuable Player award to the highest-performing player. It will also provide the OPPO Cam, which will gather behind-the-scenes footage of the events as well as videos of fans enjoying the competition from all around the world.
OPPO will also present “Welcome to the Rift” where the company will spotlight teams that are making their inaugural appearance at Worlds.
The partnership puts OPPO smartphones at the epicenter of the esports space. It joins Riot Games’ other best-in-class partners like Mastercard, State Farm, Alienware, Secretlab, and Louis Vuitton.
Riot Games was fully acquired by Tencent (OTCPK:TCEHY) in December 2015.
Comments from Riot Games and OPPO
Riot Games’ Head of Global Esports Business Development and Partnerships, Naz Aletaha, said that the company is thrilled to have OPPO’s “pioneering spirit” and its “commitment to design and innovation” on its side.
In addition, Aletaha considers being the smartphone brand’s first esports league partner a testament to “the resonance of League of Legends esports,” and adds that Riot Games looks forward to the collaboration as a way to celebrate the game, the sport, and the fans.
Brian Shen, OPPO Vice President and President of Global Marketing, says that esports is a rapidly-growing phenomenon and that LoL, in particular, has recently become a “lifestyle” for members of the younger generations.
Shen adds that OPPO is always looking for the “right way to communicate with young people,” and that the partnership with Riot Games will allow the company to do just that.
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