Immersive Systems Inc. announced the launch of Immersive Esports, a mobile application that hopes to revolutionize how fans follow professional esports.
At the same time, Immersive Systems Inc. also announced Immortals Gaming Club and Complexity Gaming as the founding partners of its partner program.
Immortals Gaming Club, which is the parent company of MIBR, Immortals, and OpTic Gaming, operates in League of Legends, Clash Royale, Overwatch, Rainbow Six Siege, Counter-Strike: Global Offensive, and Call of Duty. Meanwhile, Complexity Gaming houses 10 teams across titles like FIFA, CS: GO, and Fortnite.
“Complexity Gaming is continually looking for new and improved ways to increase and engage our global fan base,” said CMO of Complexity Gaming Cam Kelly.
According to Kelly, the partnership with Immersive Systems provides the company with a unique opportunity to define the industry’s leading solution for fan loyalty and engagement.
He added that Complexity is excited to be working with a company that is dedicated to helping it develop strong ties with its fan community.
Immersive Esports will initially launch with a single supported title, CS:GO. Through the application, users will be able to follow the schedules of their favorite teams, statistics about teams and players, and find real-time information and highlights for competitions. Future features will be developed with the goal of allowing leagues and teams to better engage with their esports communities, find new ways to generate revenue, and share exclusive content.
“Immersive is tackling two of the most challenging problems in our industry,” said Tomi “lurppis” Kovanen, SVP of Finance and Business Development at Immortals Gaming Club.
One challenge is offering fans a way to connect with their favorite teams and easily follow them through the complex and evolving esports ecosystems. The second involves how teams and leagues can build loyalty and create opportunities for monetization.
He added that “Immersive Esports has the potential to be a powerful, game-changing solution for the esports industry.”
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